Model holding a yellow compact mirror against a pink background with playful heart and smiley graphics.

New · The CRÈME rebrand

LA Vibes. K‑Beauty Coded.

Playful, high-performance beauty across cosmetics, skincare & body care — built on ingredient-focused formulas you can trust.

Shop new arrivals Best sellers
  • LA vibes
  • K-Beauty coded

Best Sellers

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Heat Up, Glow Up Wash Off Mask — pink tube with a golden mask texture swatch

Heat Up, Glow Up Wash Off Mask

$ 18.00
Cool Quench Leave On Mask — turquoise tube with a clear gel swatch

Cool Quench Leave On Mask

$ 18.00
PDRN Ultra-Thin Hydrogel Mask — front of the purple Plumping PDRN mask pouch

PDRN Ultra-Thin Hydrogel Mask

$ 5.00
Centella Ultra-Thin Hydrogel Mask — front of the green Calming Centella mask pouch

Centella Ultra-Thin Hydrogel Mask

$ 5.00
Kiss & Blush Lip & Cheek Balm — Watermelon Sugar — lime bag-shaped balm compact with keychain and coral swatch

Kiss & Blush Lip & Cheek Balm

$ 14.00

Just For You

Centella Ultra-Thin Hydrogel Mask — front of the green Calming Centella mask pouch

Centella Ultra-Thin Hydrogel Mask

$ 5.00
PDRN Ultra-Thin Hydrogel Mask — front of the purple Plumping PDRN mask pouch

PDRN Ultra-Thin Hydrogel Mask

$ 5.00
Cool Quench Leave On Mask — turquoise tube with a clear gel swatch

Cool Quench Leave On Mask

$ 18.00
Heat Up, Glow Up Wash Off Mask — pink tube with a golden mask texture swatch

Heat Up, Glow Up Wash Off Mask

$ 18.00
Kiss & Blush Lip & Cheek Balm — Watermelon Sugar — lime bag-shaped balm compact with keychain and coral swatch

Kiss & Blush Lip & Cheek Balm

$ 14.00
Plush Pout Lip Butter — Original — pink star compact with open lip butter and heart keychain

Plush Pout Lip Butter

$ 12.00

Born in Seoul, raised in LA

We blend LA energy with Korean innovation to deliver joyful, wow-worthy results — always making beauty feel like play.